Reinventing a strategy to sell
Wayfinder Retreats launched their April retreat, but despite growing a lot of followers in a short time, these weren’t converting into leads. This was their first retreat and they had the hope of selling spaces by increasing visibility through their newly formed Social Media Accounts. This led to frustration as the retreat got closer and we were missing opportunities.
After meeting with us at Lemon Drizzle, we came up with a clear strategy for Wayfinder’s social media platforms, as well as ideas for content that gave potential buyers enough information to make an informed purchase. We created both Facebook and Linkedin platforms to promote the retreat, and spent some time planning and creating content that we edited into reels.
Within just 4 weeks, enquiries went from 0 to 2(baring in mind that this was a high ticket retreat). This was alongside a significant increase in following, a top over 10k impressions, and this was just the beginning of the journey.
“This was the beginning of more retreats to come.”